We estimate representativeness errors in observations due to mismatching spatio-temporal sampling, on timescales of hours to a year and length scales of 50 to 200 km, for a variety of observing systems (in situ or remote sensing ground sites, satellites with imagers or lidar, etc.) and develop strategies to reduce them. This study is relevant to the use of observations in constructing satellite L3 products, observational intercomparison and model evaluation.