We used computer simulations to study cloud seeding. We discovered a 'self-lofting' mechanism whereby, as the seeded ice crystals grow, they release heat, generating an upward air current. This enables the ice plume to rise and spread vertically, even when the surrounding air is sinking. This is why seeded ice survives in unfavourable wind conditions. Our results demonstrate that this internal heating is essential for the effectiveness and validation of weather modification technologies.